Why we’re all in on performance branding – and how it can transform your growth.

Performance Marketing that scales.

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Strategy consulting, performance marketing services, and staffing solutions to fuel efficient growth for smart brands.

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Every ambitious company faces the same false choice

 Build a brand or drive performance

The strongest brands are built through measurable performance and the best performance comes from distinctive brand equity.

The False Choice Every Growing Company Faces

Between “performance that kills the brand” and “brand building that kills performance,” most companies get trapped in these beliefs:

01

We The Performance Trap

You’re optimizing for immediate conversions but destroying brand equity in the process. Your creative gets cheaper, your messaging gets more generic, and your CAC keeps climbing because you have no brand differentiation.

02

The Brand Delusion

You’re spending big on “brand awareness” campaigns that look beautiful but can’t prove business impact. Your CMO talks about “long-term brand building” while your CEO demands immediate ROI.

03

The Attribution Excuse

You’ve accepted that brand impact is “unmeasurable,” so you default to bottom-funnel tactics that get more expensive every quarter as your competitors crowd the same conversion-focused channels.

04

The Creative Compromise

Your performance creative is optimized for clicks but builds no brand memory. Your brand creative is memorable but drives no immediate action. You’re running two separate marketing strategies that aren’t in sync.

The Performance
Branding Breakthrough

Breakthrough brands know the secret. Distinctive brand assets drive performance, and performance builds brand equity. Every dollar must deliver results now and an edge later.

Brand-Performance Attribution

Track how brand recognition drives performance improvements across all the channels.

Creative That Compounds

Brand-distinctive creative that drives conversions while building customer lifetime value.

Competitive Advantage That Scales

Build brand differentiation that makes your performance marketing more effective over time.

STEP 1

We Identify

the issues holding back your growth.

STEP 2

We Customize

our services to enable efficient growth.

STEP 3

We Execute

based on best-in-class experience from a team of A players.

STEP 4

We Work Relentlessly

to meet your goals.

Since our founding in 2017, Playbook has helped clients achieve:

>$1.6B

in funding

>$1B

in revenue

>$10M

in cost reductions

“

Playbook Media has been an essential partner in optimizing our media mix, developing creative that resonates with our core customer, and measuring the true impact of our paid marketing effort.”

Chris Ciaccio

SVP Sales & Marketing IMG Academy | NCSA

This is our

Founding Mission​

founding-mission.png

Playbook Media CEO Bryan Karas was a founding member of Facebook’s Disruptors team, where he learned the breadth of growth challenges faced by early-stage companies. This, combined with his experience growing enterprise brands at QuinStreet and Marin Software, fueled his mission to create an agency that did things differently.

No B players. No rigid pricing models. No increased media spend without a holistic analysis of the challenges curtailing growth. Instead, a pledge to do what it takes to make marketing work.

Since its founding in 2017, Playbook has exceeded growth objectives for forward-looking brands in B2C, lead gen, D2C, and beyond.
We apply advanced analytics and strategy to build foundations for transformative growth, then drive that growth with best-in-class paid media campaigns fueled by high-performing multimedia creative.

Because no two brands have the same challenges, Playbook customizes teams of all-star subject matter experts, with packages to match for each client. From discovery onward, every dollar and minute spent with Playbook works toward a healthier bottom line.

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