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Welcome to the Playbook Blog

Get the latest insights on marketing breakthroughs for high-growth brands.

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Our Most Recent Blog

Performance Branding: The Strategy to Reduce CAC and Boost Customer Loyalty

Dereka Smith

November 25, 2024

Is It Time to Ditch Your Agency? These Signs Point to Yes

Bryan Karas

June 26, 2024

4 Mistakes to Avoid When Creating Google Ads Audiences

Bryan Karas

June 12, 2024

3 Ways to Use Audience Lists to Power Up Your Performance

Bryan Karas

May 29, 2024

One Client’s Road to a Healthier Media Mix—Could It Work for You?

Bryan Karas

May 23, 2024

A Cleanse for Your Unhealthy Search and Social Attribution

Bryan Karas

May 14, 2024

“Search won’t scale, and social won’t work.” Now what?

Bryan Karas

May 8, 2024

Get More from Your Meta Money, Part 10: Test Broad Vs. Strategic Targeting

Bryan Karas

April 25, 2024

No Time for a Marketing Audit? Make These Four Search Fixes

Bryan Karas

April 9, 2024

Get More from Your Meta Money, Part 9: Meta’s New Conversion Leads—a Performance Marketer’s Review

Bryan Karas

April 3, 2024

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