fbpx

What is Product Channel Fit and Why is it Crucial to Growth?

Product channel fit may be a lesser-known concept than product market fit, but while it can be overlooked, don’t underestimate this important strategy to improve product growth.  If you’re new to product channel fit, this guide will introduce you to what it is, how it works, and why it matters if you want to grow.  […]

Designing Ad Creative During COVID-19

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.6″ module_alignment=”center” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.17.6″ text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.6em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” global_colors_info=”{}”] COVID-19 has created numerous challenges for society. We’re working differently, shopping differently, and communicating differently. 

The Pros and Cons of Comparative Advertising

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.17.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” text_font_size=”18px” text_line_height=”1.6em” text_text_color=”#000000″ max_width=”700px” module_alignment=”center” sticky_enabled=”0″] Subway came out with an ad campaign that wants us to take a break from the burger. It shows Ronald McDonald “taking […]

COVID-19 is Changing Everything About the 2020 Holiday Shopping Season. Is Your Business Ready?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.17.6″ text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.6em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” global_colors_info=”{}”] The holiday shopping season is nearly upon us. It’s that time of year when every article you read for the next few weeks will give you the same […]