One Client’s Road to a Healthier Media Mix—Could It Work for You?
Understand the dynamics of your search advertising while shifting the bulk of your budget to social.
A Cleanse for Your Unhealthy Search and Social Attribution
We’ve laid out steps to cleanse your system of its last click addiction and move toward a healthier marketing approach.
“Search won’t scale, and social won’t work.” Now what?
Many brands have come to Playbook Media facing this exact scenario. The good news: you likely don’t need to spend more to fix it.
Get More from Your Meta Money, Part 10: Test Broad Vs. Strategic Targeting
Broad targeting? Audience segmentation? Learn the best ways to highlight your product catalog with Meta ads.
Get More from Your Meta Money, Part 9: Meta’s New Conversion Leads—a Performance Marketer’s Review
While it’s potentially useful for a lot of advertisers, Conversion Leads come with one caveat that might curtail adoption in the short term.
Get More from Your Meta Money, Part 8: Test Catalog Ad Creative Types
“Sale?” Percentage-off? How do you know what sale types encourage people to buy?
Get More from Your Meta Money, Part 7: Expand Your Product Feed
What can you be doing to train the algo to work for you, and to maximize your success with catalog ads?
Get More from Your Meta Money, Part 6: Use Creative Optimizations
In today’s article, we cover creative optimizations—and how to use them to bolster your ad campaigns with AI automation.
Get More from Your Meta Money, Part 5: Target Like an SMB
If you’re an SMB, you might not have enough data yet for effective ad targeting. That’s where “Audience suggestions” comes in.
Get More from Your Meta Money, Part 4: Feed the Algorithm
In today’s article, we discuss how the Meta Advantage+ audience algorithm works and the best ways to find your perfect audiences.
