Get More from Your Meta Money, Part 9: Meta’s New Conversion Leads—a Performance Marketer’s Review
While it’s potentially useful for a lot of advertisers, Conversion Leads come with one caveat that might curtail adoption in the short term.
Get More from Your Meta Money, Part 8: Test Catalog Ad Creative Types
“Sale?” Percentage-off? How do you know what sale types encourage people to buy?
Get More from Your Meta Money, Part 7: Expand Your Product Feed
What can you be doing to train the algo to work for you, and to maximize your success with catalog ads?
Get More from Your Meta Money, Part 6: Use Creative Optimizations
In today’s article, we cover creative optimizations—and how to use them to bolster your ad campaigns with AI automation.
Get More from Your Meta Money, Part 5: Target Like an SMB
If you’re an SMB, you might not have enough data yet for effective ad targeting. That’s where “Audience suggestions” comes in.
Get More from Your Meta Money, Part 4: Feed the Algorithm
In today’s article, we discuss how the Meta Advantage+ audience algorithm works and the best ways to find your perfect audiences.
Get More from Your Meta Money, Part 3: Consolidate Campaigns
This is another story of consolidation, only with campaigns, not audiences. In the end, you’ll get great results: lower cost and greater efficiency.
Get More from Your Meta Money, Part 2: An Advantage+ Shopping Hack for Lead Generation
In this second article in our Meta series, we explain why an Advantage+ Shopping hack is just what you need to generate more leads.
Get More from Your Meta Money, Part 1: Consolidate Your Audiences
In this multiple-part series, we’re highlighting how to become a savvier Meta marketer. First up: three steps to consolidating your audiences.
New-Channel Tests: How Can You Tell If They’re Working?
So you’ve decided to expand your channel portfolio and test new platforms. How can you prep for success?
