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Welcome to the Playbook Blog​

Get the latest insights on marketing breakthroughs for high-growth brands.

Get More from Your Meta Money, Part 10: Test Broad Vs. Strategic Targeting

Vad Pishkov
Apr 25 2024
Broad targeting? Audience segmentation? Learn the best ways to highlight your product catalog with Meta ads.

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No Time for a Marketing Audit? Make These Four Search Fixes

Jimmy Liao
Apr 09 2024
In the spirit of helping smart brands spend money effectively, here are four common themes to address in your search campaigns.

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Get More from Your Meta Money, Part 9: Meta’s New Conversion Leads—a Performance Marketer’s Review

Vad Pishkov
Apr 03 2024
While it’s potentially useful for a lot of advertisers, Conversion Leads come with one caveat that might curtail adoption in the short term.

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Get More from Your Meta Money, Part 8: Test Catalog Ad Creative Types

Vad Pishkov
Mar 27 2024
“Sale?” Percentage-off? How do you know what sale types encourage people to buy?

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Get More from Your Meta Money, Part 7: Expand Your Product Feed

Vad Pishkov
Mar 20 2024
What can you be doing to train the algo to work for you, and to maximize your success with catalog ads?

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Get More from Your Meta Money, Part 6: Use Creative Optimizations

Vad Pishkov
Mar 13 2024
In today’s article, we cover creative optimizations—and how to use them to bolster your ad campaigns with AI automation.

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