Is It Time to Ditch Your Agency? These Signs Point to Yes
We recognize the clues that it’s time to find a new advertising agency. If you think this sounds like you, here are 10 sure signs.
4 Mistakes to Avoid When Creating Google Ads Audiences
If you don’t use Google Ads well, you run the risk of missing the people who are actually qualified to purchase your product or service.
3 Ways to Use Audience Lists to Power Up Your Performance
Don’t make the mistake we see many brands making and ignore the long-term impact your customer data can make.
One Client’s Road to a Healthier Media Mix—Could It Work for You?
Understand the dynamics of your search advertising while shifting the bulk of your budget to social.
A Cleanse for Your Unhealthy Search and Social Attribution
We’ve laid out steps to cleanse your system of its last click addiction and move toward a healthier marketing approach.
“Search won’t scale, and social won’t work.” Now what?
Many brands have come to Playbook Media facing this exact scenario. The good news: you likely don’t need to spend more to fix it.
Get More from Your Meta Money, Part 10: Test Broad Vs. Strategic Targeting
Broad targeting? Audience segmentation? Learn the best ways to highlight your product catalog with Meta ads.
No Time for a Marketing Audit? Make These Four Search Fixes
In the spirit of helping smart brands spend money effectively, here are four common themes to address in your search campaigns.
Get More from Your Meta Money, Part 9: Meta’s New Conversion Leads—a Performance Marketer’s Review
While it’s potentially useful for a lot of advertisers, Conversion Leads come with one caveat that might curtail adoption in the short term.
Get More from Your Meta Money, Part 8: Test Catalog Ad Creative Types
“Sale?” Percentage-off? How do you know what sale types encourage people to buy?
