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Position: Marketing Director

Location

San Diego

Description

Playbook Media is seeking a strategic and creative Director of Marketing to lead our marketing efforts. The ideal candidate will have a strong background in B2B marketing, exceptional project management skills, and a keen understanding of current marketing trends. This role requires someone with a passion for driving growth and brand awareness through effective digital strategies.

About Playbook​

Playbook Media is a dynamic digital marketing agency specializing in paid media, strategy, analytics, creative, and performance branding. We empower businesses across a range of verticals and growth stages to navigate the digital landscape with innovative strategies and impactful campaigns.

Responsibilities

  • Develop and execute comprehensive marketing strategies to drive lead generation and brand visibility in the B2B sector.
  • Manage and mentor a team of marketers, overseeing day-to-day operations and ensuring alignment with company goals.
  • Collaborate closely with sales teams and subject matter experts to create integrated marketing and sales strategies that drive revenue growth.
  • Utilize strong analytical skills to measure and optimize marketing campaigns, ROI, and KPIs.
  • Stay current with industry trends and partner and competitor activities to identify opportunities for innovation and market differentiation.
  • Oversee the creation of marketing collateral, content marketing initiatives, and digital campaigns.
  • Act as a brand ambassador, ensuring consistency and adherence to brand guidelines across all marketing channels.
  • Foster a culture of creativity, accountability, and continuous improvement within the marketing team.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Proven experience (5+ years) in B2B marketing with direct experience at an advertising agency.
  • Strong project management skills with the ability to manage multiple priorities and deadlines.
  • Excellent written and verbal communication skills, with a knack for storytelling and persuasive copywriting.
  • Proficiency in marketing analytics tools and CRM software (e.g., Google Analytics, HubSpot).
  • Creative thinker with a data-driven mindset and a passion for staying ahead of marketing trends.
  • Located near San Diego and able to work in-office 2-3 days per week.

Preferred Qualifications

  • Hands on experience buying, optimizing, or measuring digital media.
  • Experience with lift testing, multi-channel attribution tools & methodologies.
  • Experience working on a Growth team for a consumer-focused brand
  • Experience at Google or Facebook in an advertising focused role (sales, measurement).

Benefits

  • Competitive salary and performance-based bonuses.
  • Health, dental, and vision insurance coverage.
  • 401(k) retirement plan with employer match.
  • Professional development opportunities and ongoing training.
  • Flexible work environment with hybrid remote/in-office options.

Apply Now

1902 Wright Place, Suite 200

PMB #4503

Carlsbad, CA 92008

hello@playbookmedia.com
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