Paid Search Analyst - Playbook Media

Position: Paid Search Analyst

Location

Remote

Description

Playbook Media is looking for an entrepreneurial individual eager to learn, improve, and drive client growth. The ideal candidate is knowledgeable and passionate about digital marketing and driving results through Google Search, YouTube, all Google networks, and other search platforms.

About Playbook

Founded by experienced Silicon Valley marketing professionals, Playbook Media has adopted a fully remote-work environment on the West Coast. We work with venture-backed, “disruptor” companies to accelerate customer acquisition through expert media buying, performance focused creative production and deep analytical rigor. We pride ourselves on understanding our clients’ needs and partnering with their internal marketing teams to solve the problems core to their growth challenges.

Responsibilities

Serve as an SEM subject matter expert, managing day-to-day paid search marketing efforts across search engines via both manual and automated optimization.
Manage and measure performance across our clients’ portfolios, while conducting ongoing testing within accounts leveraging the latest features and/or technologies internal or external to each of the platforms.
Work closely with stakeholders at Google and Bing to maximize performance, monitor the ever-changing competitive landscape, and build scalable solutions for our clients.
Work through automation, tagging, and data integrity issues with cross-functional stakeholders internal and external.
Provide ongoing and ad hoc reporting and communication of results, tests, plans, budget, and initiatives to internal and client leadership teams.
Maintain and monitor keyword strategies, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Manage network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

Requirements

Bachelor’s degree in Marketing or a related field required.
2+ years of active/hands-on experience in paid search required, preferably within a performance marketing environment.
Experience managing large, dynamic search programs with significant monthly budgets.
Expert understanding of Google and Bing, the latest capabilities of each, and how to effectively deploy optimization strategies and resources that that maximize yield.
Experienced with performance marketing platforms, automated bidding tools, keyword research solutions and other analytics and testing solutions to include Google Adwords, Bing Ads, Google Analytics.
Proficiency with Microsoft Office (Excel, Word, PowerPoint).
Excellent time management skills, with the ability to prioritize, multi-task, and work under shifting deadlines in a fast-paced environment.
High levels of integrity, autonomy, and self-motivation.

Preferred Qualifications

AdWords / Bing certification.

Benefits

Competitive salary and bonus/profit sharing program
401(k) with company match
Medical, Dental, and Vision coverage
Uncapped vacation and sick time
Training and personal development support
Hybrid work environment primarily remote, but with optional quarterly regional get-togethers in SD, LA, SF
Annual company offsite
Parental leave