Crowdbotics, a software company speeding up app development for its customers, came to Playbook Media after struggling to maintain consistent performance in Google Search. While Search had historically been an efficient and growing source of leads, changes had caused their campaigns to stop producing the lead volume they had come to expect.
Crowdbotics was looking to scale and knew Google Search should be a fundamental part of their growth strategy. They needed a partner to help get their Google account back on track, lower their cost per acquisition, and solidify Google Search as a reliable and scalable media channel. Playbook understood that Search success for small-budget brands relies on high performance for every dollar invested, especially as engagement costs continue to rise across the board.
