HelloFresh - Playbook Media

3x purchase volume increase with Facebook advertising

The Challenge(s)

When HelloFresh, a leading meal kit company, needed to increase purchases in select European regions within strict efficiency goals, they looked to Playbook Media to help.

<span data-metadata=""><span data-buffer="">The Playbook

After analyzing HelloFresh’s business model and customer journey, the Playbook Media team proposed extending the 1-day optimization window used for most of the client’s ads.
Playbook Media focused on regular creative testing coupled with an ongoing analysis of creative strategies employed by HelloFresh’s competitors
The Playbook Media team supported the client with in-depth reporting, providing performance analysis and advising on next steps to hit business goals.
We concluded that HelloFresh targeting should account for purchase latency from users doing their research and considering other options.