Imperfect Foods - Playbook Media

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Finding and Converting New Audiences with Influencer Marketing

The Challenge(s)

Scale influencer marketing with predictable and positive ROI.

<span data-metadata=""><span data-buffer="">The Playbook

Work with Influencers to create high quality posts, promoting the brand promise in their own voice.
Boost a modified version of the Influencers post – within the Influencers account – delivering to the Brands’ target audiences.
Benchmark the results against existing direct response campaigns.

Results

50%

lower CAC (cost per acquisition)

250%

250% increase in CTR (clickthrough rate)

Playbook Media helped us expand our brand messaging through the voice of Influencers – allowing us to reach new audiences on Facebook/Instagram.

Aleks Strub

CMO

82%

Increased Reach

50%

Decreased CAC

26%

Decreased CAC

26%

Decreased CPA

10X

Conversion Volume

87%

Increased Scale

1.8X

Increase in Leads

3X

Purchase Volume

Let's Talk

In 30 minutes, we’ll help you find millions of wasted marketing dollars.

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