OhmConnect - Playbook Media

Producing Direct Response Video Creative that Converts for a B2C Energy Company

The Challenge(s)

Develop video ad creative that drives high Facebook and Instagram clickthroughs and conversions – at varying budget levels.

<span data-metadata=""><span data-buffer="">The Playbook

Partner with high-end LA Production Studios to use their excess capacity between brand projects for single day, cost-efficient shoots.
Structured video creative in modular formats, resulting in 100s of assets.
5-week turnaround from concepting to launch.
Test different video components to determine the best performing combination.
Leverage cut-downs from the master video to drive ongoing results in lower-funnel audiences.

Results

966%

Increased Conversions

8X

Spend on Facebook

23%

decrease in CAC

We needed to efficiently scale conversions from Facebook during the peak summer period. Playbook Media helped us 10X our conversions while lowering our overall CAC.