Performance Branding: The Growth Imperative (ebook with Rockerbox)

Performance branding – investing with confidence and advanced measurement in upper-funnel channels and storytelling creative – has transformed the growth horizon for our clients. Get the full story (and some marketing history, plus eye-opening data from Rockerbox) in our definitive eBook, and start revolutionizing your approach.

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About the Author

The secrets of Fortune 100 brands
How to measure the real business impact of the upper funnel
How an addiction to performance marketing curtails growth

Why performance branding has always worked
A crawl/walk/run approach to get performance branding traction
Recent case studies from Playbook’s performance branding clients

About the Author

Bryan Karas

CEO

Bryan, a founding member of Facebook’s Disruptors team, has seen all the data to know the dirty little secrets of performance marketing.

Why now?

Upper-funnel costs are still affordable (in other words, reach is undervalued)
“Growth”-stage brands aren’t adopting performance branding – yet
Bottom-funnel engagement will get more expensive, which makes performance branding a competitive advantage

Performance Branding: The Growth Imperative (ebook with Rockerbox)

About the Author

About the Author

Why now?

Get your copy

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