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Four steps for us, one giant leap forward for your business.

Our all-star marketers find waste and repurpose it to bring great ideas to life.

Our Services

Step 1.

We identify

the issues holding back your growth and the team and services needed to solve them.

Step 2.

We cut

the non-incremental spend that’s tanking your ROAS.

Step 3.

We execute

customer and market research, media budgeting and optimization, spend reallocation, CRO, branding, and reputation management.

Step 4.

We continuously measure

the media mix, omni-channel performance, 1st-party audience modeling, and lift studies.

Founding Mission​

Playbook Media CEO Bryan Karas was a founding member of Facebook’s Disruptors team, where he learned the breadth of growth challenges faced by early-stage companies. This, combined with his experience growing enterprise brands at QuinStreet and Marin Software, fueled his mission to create an agency that did things differently.

No B players. No rigid pricing models. No increased media spend without a holistic analysis of the challenges curtailing growth. Instead, a pledge to do what it takes to make marketing work. 

Since its founding in 2017, Playbook has exceeded growth objectives for forward-looking brands in B2C, lead gen, D2C, and beyond.

We apply advanced analytics and strategy to build foundations for transformative growth, then drive that growth with best-in-class paid media campaigns fueled by high-performing, multimedia creative. 

Because no two brands have the same challenges, Playbook customizes teams of all-star subject matter experts, with packages to match, for each client. From discovery onward, every dollar and minute spent with Playbook works toward a healthier bottom line.

Let's Talk

In 30min., we’ll help you find millions of wasted marketing dollars.