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Welcome to the Playbook Blog

Get the latest insights on marketing breakthroughs for high-growth brands.

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Our Most Recent Blog

Why Your Best Customers Aren’t Clicking Your Ads: The Performance Branding Secret

Dereka Smith

February 18, 2025

Advertising Channel Expansion: When Is It Time to Test?

Bryan Karas

September 23, 2022

CBD Advertising on Facebook: Red-Tape Workarounds and Strategies for Success

Bryan Karas

August 23, 2022

What is Product Channel Fit and Why is it Crucial to Growth?

Bryan Karas

August 8, 2022

Designing Ad Creative During COVID-19

Bryan Karas

October 8, 2020

The Pros and Cons of Comparative Advertising

Bryan Karas

September 21, 2020

COVID-19 is Changing Everything About the 2020 Holiday Shopping Season. Is Your Business Ready?

Bryan Karas

September 17, 2020

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